OUR BELIEFS

Monitoring online conversations about your brand or your products has become a must.

If consumers take the time to post about your brand… they most probably have a lot more to say about all aspects of their lives, even the most intimate ones.

This is our uniqueness: we not only analyze conversations about brands or products, we also collect and analyze all the other conversations they posted: family, job, health… This is how we can truly understand who are your consumers or targeted audiences.

Technology is a must to analyze this data but is not enough.

Our methodology also relies on semantic & marketing expertise to turn raw data into business opportunities and provide in-depth understanding of consumers needs, psychology and behaviors.

FOR EXAMPLE, BEHIND THE MOM TAG…

OUR METHODOLOGY

A patented technology to collect public conversations posted with up to 10 years of history on a sample of US most popular forums, blogs, social networks…

A semantic expertise to develop & continuously improve algorithms that process these conversations to provide state-of-the art qualification of consumers behind these conversations. We have hundreds of tags to provide an in-depth understanding of your consumers: emotions, moments of consumption, lifestyle…

• Each tag is continuously enriched both by auto-machine learning and qualitative analysis. For example, we have hundreds of keywords to qualify a profile as a mom: did you know women use “DS” or “DD” more than “my daughter” or “my son” when they post online? And did you know “DD” means “Dear Daughter” and “DS” means “Dear Son”?

Marketing expertise to turn this data into “eye-opener” learning and result-oriented recommendations to have an impact on your brand’s performances.

OUR TECHNOLOGY

Auto Machine Learning using Naive-Bayes models and SVM algorithms.

A mix of transversal indicators across all industries and custom-tailored indicators to perfectly meet your business needs.

LOOKING FORWARD TO WORKING WITH YOU.