• Beauty consumers like to review cosmetics products! The millions of Ratings & Reviews available online have become a key driver of performance as they influence purchase and impact products visibility online.
• Technology has become a must to collect this data.
• Analyzing this data requires a clear and well-structured methodology as ratings websites do not necessarily use the same scales and reviews have much more to reveal than just sentiment analysis.
• Semantiweb has become a leading actor in the analysis of Ratings & Reviews thanks to a unique methodology to collect them, aggregate them and turn them into simple & hands-on interfaces.
• We are able to collect and aggregate more than 95% of Ratings & Reviews available on most popular platforms. We are also able to include third party data or data available on your own platforms.
• Mostly, our unique knowledge of beauty products makes us able to give you aggregated indicators at the product level, brand level or category level and compare them to your competitors.
• Our intuitive interface can be custom-tailored to your needs and requirements in just a week.
I have been working with Semantiweb for more than 6 years. It is a priority for L'Oreal to understand our consumers and provide them with products that meet their expectations, and Semantiweb has played a major role in our ability to innovate and identify new trends.
Their expertise in collecting, aggregating and analyzing big data is quite unique and I've always been impressed by the quality of the insight their analysis highlights.
One of our most successful collaborations to date has been the development of the "Customers' Ratings & Reviews" interface, which enables us to have access to thousands of ratings & reviews and have a broader perspective of our performances. Thanks to this interface, we can easily identify key learning and focus on Action Plans rather than spending time on manual data collection and data crunching. The initial project included only a few brands, but it has been so helpful that we have decided to extended it to all of our categories across several key markets.
Semantiweb is now a preferred partner that we work with in order to better understand specific targets, categories and new trends. I've always been amazed by the quality of the learning and how inspiring they are in improving our performances.