• At Semantiweb, we have a strong belief: Social Listening is not only about conversations about your brand, your products or your competitors. If consumers take the time to post about a brand, they most probably post about other aspects of their lives, even the most intimate ones. These conversations are a goldmine to understand who they really are and inspire your marketing strategy.
• For example, behind a post mentioning a yogurt brand, there may be a Stay-At-Home mom who also talked about her kids, her passion for pets, her financial issues… Semantiweb has become a leading actor in the analysis of this data to provide brands with a unique Consumer Knowledge.
•Our reports help Marketing Teams at every step of the Marketing process.
•With a US database made of millions of qualified consumers, we are able to provide consistent learning on a wide scope of questions: new product development, analysis of a targeted audience, identification of influencers or guidelines to optimize your brand content.
•In order to turn this data into hands-on Marketing recommendations, every analysis is conducted by Senior Marketing Consultants who have worked as C-Level Executives for leading food brands.
• All our reports are result-oriented and come with clear recommendations to boost your performances.
Most of the time, the analysis of online conversations helps understand what consumers say about your brand but it doesn't help you understand who they are. This is precisely Semantiweb's expertise. They have this unique ability to qualify online conversations and their authors. They also have this rare skill to turn raw data (millions of conversations) into clear Marketing recommendations. For example, Semantiweb has helped us realize the targeted audience of one of our brands was younger than what we expected. It takes some agility and open-mindedness when analyzing online conversations as the conclusions may be quite surprising!